The Secrets Behind Effective Marketing in North Africa & Lebanon

The Secrets Behind Effective Marketing in North Africa & Lebanon

Master the Art of Marketing That Works - An Online Webinar

What does it take to create marketing campaigns that truly work? How can brands and agencies in North Africa & Lebanon craft strategies that not only drive results but also stand out on the biggest stage of marketing effectiveness—the MENA Effie Awards?

Join us for an exclusive one-hour webinar, where industry experts, Effie judges, and past winners will break down the secrets behind award-winning campaigns. Whether you’re a marketer, advertiser, or strategist, this session will provide insights, practical tips, and proven strategies to help you elevate your work and make a real impact.

What You’ll Learn:

The fundamentals of marketing effectiveness and what makes a campaign truly successful.
Insider insights from Effie judges—what they look for and common mistakes to avoid.
Regional case studies showcasing winning strategies in North Africa & Lebanon.
The perfect balance of creativity, strategy, and measurable results in a winning entry.
Actionable takeaways to improve your submissions for the MENA Effie Awards 2024.

This is your chance to gain expert knowledge, ask questions, and learn from the best in your industry and region. Don’t miss out on this opportunity to sharpen your skills and take your campaigns to the next level!

Date: 20th March 2025
Time: 12 PM – 1 PM (Egypt) | 1 PM – 2 PM (Lebanon)
Online – Live Webinar
Link to the webinar: https://us06web.zoom.us/j/82914213737

Ola Rizk

Business Director - VML Egypt

Hazem El Saadani

Head of Advertising Agencies (TNA/DDB Egypt) - Tarek Nour Group

Yahia Ben Haj Yahia

Strategic Planner - TTB Agency

Ghida Anani

Founder and Director - ABAAD

Hagar Bakhtiar

Marketing Director - McDonald's Egypt

Ahmed Youssef

Commercial Director - Peace Cake

Yasser ElBahr

Executive Creative Director and Co-Founder - People of the Internet

Salma El Refaei

Strategy Director - FP7 McCann Cairo

Sahar Rafique

Managing Director - NordStella

Agenda

12:00 pm - 12:15 pm

Opening & Introduction - The Power of Marketing Effectiveness

In today’s competitive landscape, marketing isn’t just about creativity—it’s about delivering real impact. This session will explore what marketing effectiveness truly means and why it’s more important than ever for brands and agencies in North Africa & Lebanon. We’ll dive into key industry trends, discuss the Effie Awards criteria, and break down the essential elements of a winning campaign. Get ready to uncover what it takes to create work that not only stands out but also drives measurable success.

12:15 pm - 12:50 pm

Panel Discussion - Behind the Winning Campaigns: Lessons from Effie Judges & Past Winners

What does it take to create an award-winning, results-driven marketing campaign? In this panel, Effie judges and past winners will share insider insights on what sets the best campaigns apart. From balancing creativity with measurable impact to understanding regional consumer behaviors, this session will uncover the strategies that drive marketing effectiveness in North Africa & Lebanon.

12:50 pm - 1:00 pm

Q&A and Closing

Wrap up the session with a live Q&A, where our expert panelists will address your most pressing questions about marketing effectiveness and winning Effie strategies. Gain final insights, key takeaways, and actionable advice to elevate your campaigns. Plus, don’t miss our call to action—challenging brands and agencies to push the boundaries of effectiveness and set new benchmarks for success!