A PRACTICAL WORKSHOP
Feeling the pressure to deliver faster, fresher, and more impactful content – while GenAI rewrites the rules?
In today’s media, marketing, and creative industries, originality is under threat, timelines are tighter than ever, and GenAI is turning the old playbook on its head. The question isn’t whether to use it, it’s how to use it better than everyone else.
This is where Creative Brunch steps in.
Hosted by Dubai Media City in collaboration with NordStella, join us for a next-level creative experience designed for the forward-thinking leaders and innovators – from media heads and marketing decision-makers to campaign builders, content strategists, storytellers, and creatives who want to stop spectating and start mastering the tools shaping the future.
In just 3 hours, you’ll:
- Dive into the realities of GenAI in content, marketing, and production, no sugarcoating, just truth
- Watch how real teams are integrating GenAI into award-winning campaigns
- Learn how to prompt, build, edit, and publish faster with hands-on support
- Walk away with ready-to-use assets, tools, and workflows you can plug into your next brief
This isn’t a panel you’ll passively sit through.
It’s an immersive experience where ideas are tested, tools are explored, and your creative edge gets sharper – all alongside the region’s top minds in media and marketing.
Date: 19 June, Thursday
Time: 10AM – 1PM
Location: in5 Media, Dubai Production City
WORKSHOP MASTER JOINING:
Yohan Wadia – GenAI Consultant and Creator
Yohan is a dynamic creative powerhouse with nearly two decades of experience at the intersection of creativity, technology, and strategy. As a former Creative & Innovation Director at GroupM, he has crafted award-winning campaigns for global brands like Nestlé, Mars, and Perfetti Van Melle, with his AI-driven project, ‘Chupa Chups’ AI World of Lollipops,’ earning a Cannes 2024 shortlist.
Beyond brand campaigns, Yohan’s AI-powered art series, ‘Superheroes of Satwa,’ has been featured in major publications, showcasing the potential of AI in storytelling and cultural narratives. A sought-after speaker and workshop leader, he has conducted sessions at World Art Dubai, Xposure FP, and more, where he demystifies AI, making it a powerful tool for enhancing creativity rather than replacing it.
