With over 70% of Saudi Arabia’s population under the age of 35, the future of the Kingdom lies in the hands of its youth. Aligned with Vision 2030’s commitment to empowering young Saudis, Youth Arabia Forum is a reimagined, high-energy two-day experience built to connect, inspire, and elevate the next generation of creators, professionals, and changemakers – while helping brands engage authentically with this powerful demographic.
Previously known as “Marketing to Youth Forum,” this evolved platform is more than just a conference – it’s a celebration of Saudi youth culture, a stage for rising talent, and a hub for bold conversations around marketing, personal growth, and digital transformation.
WHAT TO EXPECT – OUR CORE TRACKS:
1. Marketing to Youth – 24 June (Day 1)
Time: 12.30 PM – 4.30 PM
Understanding, Engaging, and Captivating the Next Generation
This track dives deep into what drives Gen Z and young millennials in Saudi. From cultural trends to digital behaviors, brands and agencies will gain insight into what it takes to connect with today’s youth – authentically and effectively. Expect strategic case studies, real youth voices, and practical tools to bridge the gap between brands and their future consumers.
Click here to view more about this track.
2. Empowering the Youth – 24 June (Day 1)
Time: 4.00 PM – 8.30 PM
Nurturing Growth and Addressing What Matters Most
This track focuses on the real issues young people care about, from career readiness and personal development to mental health and purpose. Through interactive talks, panels, and mentoring opportunities, we create space for growth, resilience, and inspiration, equipping youth with skills, confidence, and clarity to own their journey.
Click here to view more about this track.
3. Evolution of Content Creation – 25 June (Day 2)
Time: 1.00 PM – 4.30 PM
Content, Culture & Collaboration in the Creator Economy
Content is currency in 2025 – and youth are leading the charge. In this track, we unpack the fast-moving world of content creation, platform trends, and creator-brand partnerships. Learn how to build loyal audiences, create scroll-stopping content, and navigate the evolving influencer landscape with purpose and impact.
Click here to view more about this track.
4. Entertainment & Afterparty – 25 June (Day 2)
Time: 5.00 PM – 6.30 PM
Celebrating Innovation, Talent, and Culture
Join us for the Ultimate Youth Arabia After-Party, where the lights go low and the energy goes sky high. Powered by NordStella x Kraken Production Studio and led by Misha Saied – the multidisciplinary artist, DJ, and creative force behind some of Saudi’s most iconic cultural moments.
INTERESTED IN SPEAKING & PARTNERSHIP OPPORTUNITIES OR HAVE AN INQUIRY?
