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Creative Brunch: The Rise of Digital Creative Economy

Empowering the creative and media sector with content creation and technology

Powered by the digital disruption and various factors, the digital creative economy is expected to have an estimated value of $7.4tn by 2030, presenting endless opportunities where creativity is boundless, and technology empowers human ingenuity, contributing to a world limited only by our collective imagination.

In today’s evolving digital landscape, media and creative professionals must stay agile. As digital disruption reshapes content creation, consumption, and monetization – understanding these changes is crucial. Constantly adapting strategies to craft remarkable experiences in this dynamic environment is key to driving success.

To help you navigate this shift, we’re bringing back the Creative Brunch series! Hosted by NordStella in collaboration with Dubai Media City, this intimate event presents an opportunity to explore the latest advancements and learn about:

  1. The Evolution of Content Creation in Today’s Digital World
    Uncover the latest trends in storytelling, creativity, and influencer marketing. Learn how to optimize content for diverse consumer preferences and enhance your production strategies to stay relevant.
  2. The Impact of Emerging Technologies on the Creative and Media Sectors

AI, Web 3.0, AR & VR are heavily influencing today’s media landscape. Understand how these innovations are transforming content creation and media consumption.

Gain insights from industry leaders, network with peers, and discover innovative solutions to navigate the future of the digital creative economy!

Date: 27 June 2024
Time: 10am – 1pm
Location: Dubai Media City, Building 2

Majed Al Suwaidi

Senior Vice President - Dubai Media City, Dubai Studio City, and Dubai Production City

Carlos Robles

Founder and CEO - luma

Asiya Ali

Founder and CEO - MKV Digital

Hesham Zakareya

Senior Copywriter - MullenLowe MENA

Roxane Magbanua

General Manager Marketing - Al-Futtaim Automotive

Shyam Sunder

Vice President Marketing - TBO.com

Tonnit Thomas

Founder and Creative Director - Tonnit Design

Harold Dickenson

Founder and Digital Transformation Director - Kanousei

Jeremy Denisty

Managing Director and Partner - Imagine3 Studio

Stephen King

Senior Lecturer and Board Member for IAA UAE Chapter - Middlesex University

Tony Lehal

Partnerships Director MENA - UNIT9 Ltd

Agenda

10:00 am - 10:30 am
Registration and Networking
10:30 am - 10:40 am
Welcoming and Opening Speech

Majed Al Suwaidi

Senior Vice President
Dubai Media City, Dubai Studio City, and Dubai Production City

10:40 am - 11:25 am
Panel Session: The Evolution of Content Creation in Today’s Digital World
Discover the latest in storytelling, creativity, and influencer marketing. Learn to optimize content for diverse consumer preferences and refine your production strategies.

Carlos Robles

Founder and CEO
luma

Asiya Ali

Founder and CEO
MKV Digital

Hesham Zakareya

Senior Copywriter
MullenLowe MENA

Roxane Magbanua

General Manager Marketing
Al-Futtaim Automotive

Shyam Sunder

Vice President Marketing
TBO.com

11:25 am - 11:40 am
Coffee Break
11:40 am - 12:00 pm
Mastering Creative Direction: From Fundamentals to AI Innovation
Join Tonnit Thomas, Creative Entrepreneur, Founder, and Creative Director of Tonnit Design, for an enlightening session on the art of creative direction. Dive into the guiding principles that form the foundation of compelling visual content and discover key fundamentals to elevate your creative projects. Learn how to seamlessly integrate these principles with cutting-edge AI tools, illustrated with real-world examples, to revolutionize your content development process. Whether you’re a seasoned professional or an emerging creative, this session offers invaluable insights to enhance your creative prowess.

Tonnit Thomas

Founder and Creative Director
Tonnit Design

12:00 pm - 12:40 pm
Panel: Impact of Emerging Technologies on the Creative and Media Sectors
Join our panel of industry experts as they explore how emerging technologies like generative AI, Web 3, AR/VR, and the Metaverse are transforming content creation, advertising, social media, gaming, and broadcasting. Gain valuable insights, ask questions, and engage in a dynamic discussion about the future of digital creativity and media.

Harold Dickenson

Founder and Digital Transformation Director
Kanousei

Jeremy Denisty

Managing Director and Partner
Imagine3 Studio

Stephen King

Senior Lecturer and Board Member for IAA UAE Chapter
Middlesex University

Tony Lehal

Partnerships Director MENA
UNIT9 Ltd

12:40 pm - 1:00 pm
Wrap Up and Networking

EVENT ORGANIZED BY

IN COLLABORATION WITH