COMMUNICATE A.I. CONFERENCE

THE A.I. RENAISSANCE AND WHAT IT MEANS FOR THE MARKETING & ADVERTISING INDUSTRY

The A.I. renaissance and what it means for the marketing & advertising industry

Chatbots, ChatGPT, Bard, Dall-E, Novel AI, Midjourney… Sure, you’ve been hearing these buzzwords every day, but are you still confused about their true impact and how you can leverage them in your work?

With the artificial intelligence market in the Middle East and North Africa region expected to grow from $500 million in 2020 to $8.4 billion by 2026, it is only evident that in order to stay relevant, it is critical for businesses to understand the technology and adapt to its ramifications in order to survive.

With A.I. quickly becoming the present and future of advertising, the role of this technology has the potential to identify and segment audiences, build ad creative, test ads, improve ad performance, and optimize spend—all automatically, in real-time, at scale.

After a successful edition in 2023, Communicate A.I. Conference is the region’s first A.I.-focused event especially designed for the marketing, advertising, and communication industry, sharing insights on:

  • Learning how A.I. is transforming the way businesses communicate;
  • Discovering how to best utilize A.I. to improve your marketing skills and performance;
  • Getting inspired by industry case studies whose experiences you can leverage in your own business.

Why Attend?

  • This event will provide attendees with valuable insights into the latest trends, strategies, and best practices in A.I. communication.
  • Attendees will have the opportunity to learn from top experts in the field, network with peers, and gain a competitive advantage in their industries.

Who Should Attend?

  • The event targets marketers, advertisers, ad agency executives, chief marketing officers, digital executives, and anyone interested in the latest developments in A.I. communication in the fields of marketing, communications, production, and tech.

Date: 2nd May 2025, Friday

Where: Auditorium, DKP Conference Center, Dubai Knowledge Park

Speakers

Asiya Ali

Founder and Managing Director - MKV Digital

Ali Cheikhali

Creative Strategy Lead - Google MENA

Hiba S Hassan

Head of Design & Visual Communications Department/Senior Lecturer - SAE UAE

Jennifer Fischer

Chief Innovation and Growth Officer - Publicis Groupe

Angela Halawi

Business Applications Director - Microsoft

Rony Skaf

Executive Digital Director - TBWA RAAD

Salma Noun

AI & Data Strategy Manager | Author of “Born Dead, Die Alive” - Sia

Khawla Abou Saleh

Senior Art Director - Dubai Media Inc | Women in Tech Partnerships

Julien Hawari

Chief Executive Officer - Million

Mohammed Azzawe

Senior MENA Regional Marketing Director & Head of Consumer Market Insights - Samsung Electronics

Karim Chaanine

Chief Marketing Officer - PJP Investments Group (Papa Johns UAE, KSA, JOR, IND)

Shehzad Yunus

Partner & Chief Executive Officer - HUMANIZ3D LLC

Wassim Mneimneh

Managing Director (MENAT) - MiQ

Katib Belkhodja

Marketing Director - Al-Futtaim Motors Toyota | Lexus

Nidhi Varma Srivastava

Head of Analytics, Middle East & Africa - Kantar

Alan Azar

Regional Managing Director – CX, Data and Tech - Group M MENA

Bhaskar Bateja

Head of Strategy, UAE - Memac Ogilvy

Jadhesh VP

AI Creative Technologist - We Are Social

Anastasiya Golovatenko

PR Account Director - Sherpa Communications

Sunjay Malik

Director - Strategy - PHD

Fatima Shaikh

Director of Strategy, Content and Innovation - Radix Media Mena

Rami Saad

Co-founder - Halo AI

Milica Smudja

Director of Marketing and Communications - Al Qana

Alia Fawad

Chief Executive Officer - One Digital Entertainment MENA

Agenda

2:00 pm - 2:30 pm
Registration and Networking
2:30 pm - 2:40 pm
Opening
2:40 pm - 3:15 pm
Welcome to Potentialis: Reinventing skills, teams and culture for the AI world
In this interactive keynote, we’ll journey to Potentialis, a world where everyone is empowered with AI superpowers. As we navigate this transformative city, we’ll explore how skills, teams, and culture must evolve to thrive in this new era. Through live demos, we’ll uncover the unique approaches needed to harness AI effectively, the transformations in team dynamics, and the cultural shifts vital for success. We'll also discuss how to avoid potential pitfalls and build towards a future-ready foundation. Join us to discover the visionary leadership required to lead your team into the promising world of Potentialis.

Jennifer Fischer

Chief Innovation and Growth Officer
Publicis Groupe

3:15 pm - 3:50 pm
Panel Discussion: AI and Automation: Revolutionizing Everyday Tasks for Peak Efficiency
AI is eliminating time-consuming tasks, from automated reporting and presentations to social media scheduling and email marketing. Discover how AI-powered automation is freeing up marketers to focus on strategy and creativity, optimizing workflows, and driving real business impact.

Asiya Ali

Founder and Managing Director
MKV Digital

Khawla Abou Saleh

Senior Art Director
Dubai Media Inc | Women in Tech Partnerships

Salma Noun

AI & Data Strategy Manager | Author of “Born Dead, Die Alive”
Sia

Anastasiya Golovatenko

PR Account Director
Sherpa Communications

Milica Smudja

Director of Marketing and Communications
Al Qana

3:50 pm - 4:20 pm
AI & Storytelling: From Cave Walls to Code – Powered by the Right Prompts
Storytelling has come a long way—from ancient art to AI-generated narratives. In this two-part session, Sunjay Malik, Director - Strategy at PHD, unpacks the evolution of storytelling and why human insight remains at its core. Jadhesh, AI Creative Technologist at We Are Social, follows with a deep dive into the art of prompting—showing how the right prompt can transform AI from tool to creative partner. Together, they’ll explore how AI can elevate stories without losing the human soul behind it.

Sunjay Malik

Director - Strategy
PHD

Jadhesh VP

AI Creative Technologist
We Are Social

4:20 pm - 4:35 pm
Coffee Break
4:35 pm - 5:10 pm
Panel Session: AI-Powered Consumer Intelligence: From Insights to Hyper-Personalized Experiences Decoding Behavior, Predicting Needs, and Delivering Impact—All with AI
Understanding consumers has never been easier—or more powerful. This session explores how AI is transforming data into actionable insights, enabling brands to predict behavior, hyper-personalize campaigns, and create deeper customer connections.

Katib Belkhodja

Marketing Director
Al-Futtaim Motors Toyota | Lexus

Nidhi Varma Srivastava

Head of Analytics, Middle East & Africa
Kantar

Wassim Mneimneh

Managing Director (MENAT)
MiQ

Hiba S Hassan

Head of Design & Visual Communications Department/Senior Lecturer
SAE UAE

Bhaskar Bateja

Head of Strategy, UAE
Memac Ogilvy

5:10 pm - 5:35 pm
Interactive Session: AI Unleashed: Google’s Next-Gen Creativity Tools in Action
Get an exclusive first look at Google’s latest AI-powered tool that transforms text into stunning images, music, and videos. In this live demo session, Ali Cheikhali, Creative Strategy Lead, Google will showcase how brands, marketers, and content creators can harness AI to revolutionize digital storytelling. Discover how AI-generated content can enhance creativity, streamline production, and unlock new possibilities in personalized marketing.

Ali Cheikhali

Creative Strategy Lead
Google MENA

5:35 pm - 6:10 pm
Panel Session: AI-Driven Customer Experience: From Conversations to Conversions
From AI chatbots to predictive service models, artificial intelligence is reshaping customer interactions at every touchpoint. Learn how brands are using AI to anticipate needs, improve engagement, and drive conversions through intelligent and intuitive experiences.

Angela Halawi

Business Applications Director
Microsoft

Karim Chaanine

Chief Marketing Officer
PJP Investments Group (Papa Johns UAE, KSA, JOR, IND)

Rony Skaf

Executive Digital Director
TBWA RAAD

Alan Azar

Regional Managing Director – CX, Data and Tech
Group M MENA

Mohammed Azzawe

Senior MENA Regional Marketing Director & Head of Consumer Market Insights
Samsung Electronics

6:10 pm - 6:40 pm
Debate: "AI Influencers vs. Real Influencers – Who Owns the Future?"
As AI-generated influencers gain traction, the battle between digital avatars and human creators is heating up. Are AI influencers the future of brand partnerships—offering consistency, scalability, and data-driven engagement? Or will human influencers always hold the edge with authenticity, emotional connection, and cultural nuance? In this heated debate, real influencers and those who champion human authenticity go head-to-head with marketers and brands who advocate for AI-driven influencers.

Julien Hawari

Chief Executive Officer
Million

Shehzad Yunus

Partner & Chief Executive Officer
HUMANIZ3D LLC

Fatima Shaikh

Director of Strategy, Content and Innovation
Radix Media Mena

Rami Saad

Co-founder
Halo AI

Alia Fawad

Chief Executive Officer
One Digital Entertainment MENA

6:40 pm - 7:00 pm
Closing and Networking

Early Bird Prices (until 25 March)

Early Bird
 Corporate Pack of 8 + 2
USD 1600 (Save USD 800)

Early Bird Corporate Pack of 8 + 2 Free

Communicate AI

Early Bird
Corporate Pack of 4 + 1 Free
USD 800 (Save USD 400)

Early Bird Corporate Pack of 4 + 1 Free

Communicate AI

Early Bird Individual
USD 200 (Save USD 100)

Early Bird Individual

Communicate AI

Freelancers

Freelancers Pack
USD 100)

Freelancers Pack

Communicate AI

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