In an era where technology is evolving at an unprecedented pace, the creative industry faces a unique challenge: how to preserve the timeless principles of creativity while embracing the innovations that are reshaping our world.
This challenge is further compounded by the growing influence of data in the creative process, raising concerns about the potential loss of authenticity and the risk of creativity becoming too formulaic. As we look to the future, the need to find harmony between human intuition and AI-driven efficiency has never been more critical.
In order to address this challenge, Dubai Media City and NordStella are hosting this pivotal session designed for the media, marketing, digital and creative professionals – exploring the intersection of creativity, technology, and ethics.
Topics that are going to be discussed:
- The Art of Creativity: Principles That Stand the Test of Time
Explore the foundational principles of creativity that have remained relevant across centuries - The Evolution of Creativity: From Analog to Digital
Explore how technological advancements have transformed creative practices, the impact of digital tools on artistic expression, and the milestones that have shaped the current landscape. - Ethical Creativity: Balancing AI Innovation with Human Values
Delve into the ethical considerations surrounding AI-driven creativity. This topic addresses the challenges of maintaining authenticity, avoiding bias, and ensuring that AI-enhanced creativity aligns with human values and cultural sensitivity. - Data-Driven Creativity: Harnessing Insights for Personalized & Innovative Campaigns
Examine how AI can leverage data to create personalised storytelling experiences and effective marketing campaigns. - The Future of Creative Work: Human-AI Collaboration
Discuss the evolving role of creative professionals in an AI-augmented industry. - The Future of Creativity: Trends Shaping the Next Decade
Look ahead to the future of creativity, identifying emerging trends that will shape the next decade.
This event is more than just a session —it’s an opportunity to engage with leading experts, exchange ideas, and be part of the conversation that will define the future of creativity. Whether you’re a creative professional, a marketer, or a media strategist, this event will equip you with the knowledge and tools to triumph in an industry where human ingenuity meets technological innovation.
Official Release: 2024 Digital Creative Economy White Paper
During the event, we will be launching the 2024 Digital Creative Economy white paper by d3 and Dubai Media City. This comprehensive report compiles insights from over 20 leaders and policymakers and surveys 400 UAE-based design and media professionals. It provides a holistic overview of the opportunities to grow the global digital creative economy.
Date: 26 September, Thursday
Time: 10AM – 1PM
Location: Dubai Media City, Building 2
